You better put mobile on your list

Among the many RSS feeds I read, the Boy Genius Report is among my favorites. In this article, ad requests are up nearly 100-fold.

Although mobile browsing has been possible for nearly a half-decade, it wasn’t until Apple introduced iPhone did mobile-first viewing become a real possibility. Now, it’s a necessity. Just tonight I spent time with friends and we all ended up looking something up on IMDB or Wikipedia. Mobile is here to stay — so you better put it in your media mix one way or another.