Tag Archives: social media

Race to X number of fans

There seems to be a huge race among many companies to get a certain number of fans and followers. This press release from Porsche must be the most admirable expression of  love: the names of 27,000 Facebook fans on a one-of-a-kind Porsche hybrid. Check out the story for yourself. My goodness.

Image: Porsche

Socially speaking

The question of a blog hasn’t come up in a very long time. It seems a bit chest-thumpy and self-serving. And, unfortunately, rarely do organizations have resources to do it well. But there are some success stories out there.

Nuts About Southwest is what a corporate blog should be. But if you can dedicate a team of folks and your personality can support it, then it’s a sure fit. I love how SWA brings fun into their social media presence. On Twitter you’ll regularly be invited to visit a Luv-ly Employee at a gate in a town for a special treat. Their culture supports it and having this outward-facing vehicle is perfect for them.

And what if it’s not a blog, but a one-stop-sharing site? Maybe one where you’ll get a response via Twitter when you ask a question? This is where Ford’s social site The Ford Story comes in. Simple. To the point. And all about the consumer. Even going to far as to say so next to their logo. Excellent! No blog here — but it’s current and relevant. And open. You can see many ways to interact with them. Ford’s social media director Scott Monty (yup, hired JUST to do this) successfully brought buzz to the 2011 Ford Fiesta two years before it went on sale. Fascinating buzz and reaching a very wide demographic. Wanna know how he does it? Well, first of all: he lives it on his very own site.

Now that’s social media

Probably not what the advertiser had intended but this is hilarious and… Real. And in that I mean not virtually friended.

Repower America Wall

Repower America website

This is a bit on the old side, but I love the design of this website. Repower America takes dynamic submissions and puts them all in one place. It’s a great way to show a lot of dynamic information at the same time.

Howes’ top 8 ways to use social media

[youtube]http://www.youtube.com/watch?v=aiD872mh334&feature=player_embedded[/youtube]

In my Tweets this morning, Guy Kawsaki posted this video from Lewish Howes about the top eight ways to use social media. If you ask me there’s only two things you need to do: be interactive and give relevant content. The video’s cool.

From: Top 8 ways to use social media + 1 – Holy Kaw!.

FoMoCo and Social Media

[vimeo]http://vimeo.com/7507301[/vimeo]

I am really impressed. The more I read about Ford the more I am starting to understand that they get it! Scott Monty has made a lot of progress in 15 months and, well, they’re living it and doing it.