I am not thrilled about the UAL and Continental merger. For one I have a deep love for Continental because of extensive reading and a true sense of what they’re about. So I was struck with mixed emotions at the corporate merger. But we shall see what happens next.
However their new logo leaves me NO mixed emotions: it’s garbage. The literal combining of the two logos and opting to keep the decidedly-older looking Continental over United’s recent update is just pure laziness and uncalled for in this age.
I have a feeling this was branding by committee to make everyone feel that it’s a merger. But it seems like two mobile homes tacked together with duct tape, plywood and leftover drywall nails. Instead they should’ve created an all-new logo, which would’ve reinvigorated the two companies instead.
Time will tell and I sure hope I’m wrong.