Tag Archives: blog

Nokia recommends uses for your cameraphone

A million years ago I got my first cameraphone, the Motorola 720. Paid a pretty penny for it and literally lost it at the Clark/Lake station on the Blue Line. Then it was the Moto E815, my real first cameraphone. It’s “real-er” because that’s the one that got me hooked on snapping what’s around me. Now I sport a nice 5-megapixel with many trimmings (not shown above).

Nokia, a company I respect for not only their product but their marketing, wrote an article on the 101 uses for your camera phone and sent it out every once in a while (this one is #92 in the series).

I am fascinated by a marketer’s recommendation. As a marketer it seems painfully obvious how to use the equipment or service I help my clients sell. These products and services promote ONE task and do it very well. And that makes it easy. But, it also makes it more challenging because there are 4 other companies who make the same claim.

Nokia and even Apple have the right idea: let the device sell itself by the many things it does. Show it in action. Yesterday I sat it on a media call and the folks at the magazine say that when you include a video on the product in use you can expect a 10-fold increase in attention. That’s not bad for what seems to be a no-brainer.

Image: Lets Go Mobile

Socially speaking

The question of a blog hasn’t come up in a very long time. It seems a bit chest-thumpy and self-serving. And, unfortunately, rarely do organizations have resources to do it well. But there are some success stories out there.

Nuts About Southwest is what a corporate blog should be. But if you can dedicate a team of folks and your personality can support it, then it’s a sure fit. I love how SWA brings fun into their social media presence. On Twitter you’ll regularly be invited to visit a Luv-ly Employee at a gate in a town for a special treat. Their culture supports it and having this outward-facing vehicle is perfect for them.

And what if it’s not a blog, but a one-stop-sharing site? Maybe one where you’ll get a response via Twitter when you ask a question? This is where Ford’s social site The Ford Story comes in. Simple. To the point. And all about the consumer. Even going to far as to say so next to their logo. Excellent! No blog here — but it’s current and relevant. And open. You can see many ways to interact with them. Ford’s social media director Scott Monty (yup, hired JUST to do this) successfully brought buzz to the 2011 Ford Fiesta two years before it went on sale. Fascinating buzz and reaching a very wide demographic. Wanna know how he does it? Well, first of all: he lives it on his very own site.