A million years ago I got my first cameraphone, the Motorola 720. Paid a pretty penny for it and literally lost it at the Clark/Lake station on the Blue Line. Then it was the Moto E815, my real first cameraphone. It’s “real-er” because that’s the one that got me hooked on snapping what’s around me. Now I sport a nice 5-megapixel with many trimmings (not shown above).
Nokia, a company I respect for not only their product but their marketing, wrote an article on the 101 uses for your camera phone and sent it out every once in a while (this one is #92 in the series).
I am fascinated by a marketer’s recommendation. As a marketer it seems painfully obvious how to use the equipment or service I help my clients sell. These products and services promote ONE task and do it very well. And that makes it easy. But, it also makes it more challenging because there are 4 other companies who make the same claim.
Nokia and even Apple have the right idea: let the device sell itself by the many things it does. Show it in action. Yesterday I sat it on a media call and the folks at the magazine say that when you include a video on the product in use you can expect a 10-fold increase in attention. That’s not bad for what seems to be a no-brainer.
Image: Lets Go Mobile