It’s that time again! It’s been a yearly tradition to go with my big bro and this was no exception. If I remember correctly, last year GM still had an enormous booth, Hyundai was second largest. This year, things are a little different and everyone has been rearranged. The things I noticed right off the bat:
- Fiat finally incorporated into Chrysler Group but very separated. This was welcoming for the 500 who had its very own space, but there was nothing amazing about the booth. In my opinion, the Fiat brand is going to be very important for Chrysler Group.
- German much smaller presence. Literally all the major German brands’ booths were cut in half, to the point that the Mercedes-Benz booth was downright cramped.
- You could tell we’re in a recession (with some exceptions)
- I didn’t notice a lot of concept cars and I was especailly hoping to see Mazda’s new KODO design concept
- And finally, no top shelf brands. No Alfa. No Fisker. No Aston Martin. No Lambo or Lotus, all there last year.
This is just the tip of the iceberg. There are more specifics and photos after the jump. Continue reading 2011 Chicago Auto Show