Tag Archives: advertising

You better put mobile on your list

Among the many RSS feeds I read, the Boy Genius Report is among my favorites. In this article, ad requests are up nearly 100-fold.

Although mobile browsing has been possible for nearly a half-decade, it wasn’t until Apple introduced iPhone did mobile-first viewing become a real possibility. Now, it’s a necessity. Just tonight I spent time with friends and we all ended up looking something up on IMDB or Wikipedia. Mobile is here to stay — so you better put it in your media mix one way or another.

So this landed on my desk this morning…

I assume one of my co-workers placed this full-page article in today’s Chicago Tribune on my desk. (I appreciate that, TT!) To see Adobe taking out a full-page ad in most markets (I assume) is… Hilarious. And to end with the last paragraph? Telling. They love Apple but at the same time they don’t like what Apple’s doing. It will be an interesting two years coming up. And I agree with Adobe: DON’T TAKE MY CHOICE AWAY!

Apple vs The World

I have a love/hate relationship with Apple as many of you well know. I have been a card-carrying Mac user since I first used a LC II at the Canton Public Library all the way to my 15″ MacBook Pro, arguably the best laptop I have ever used.

But I am really discouraged by the news feeds today. I read about Virgin Atlantic’s decision to remove Flash on their website so that it would work better with the iPhone.

What?

I don’t have an iPhone and it’s not because I don’t like the iPhone. It’s because I don’t like the culture that has been created around it. The fact that a company would alter their entire website to work on a phone that few people access on their mobiles is beyond me. Going so far as to suggest that Flash is “limiting” is beyond Saturn (the planet). Without it, web video sites like YouTube and Vimeo wouldn’t have taken off as much as it has.

On the other hand, moving websites away from Flash makes sense. I am encoraged by a future in which HTML5 sites replaced platform-specific apps to deliver a consistent browser experience across devices and platforms.

And that’s the reason VA should have given: design once and reuse. But let’s do it for the right reasons… Not because you want to pander to one device and manufacturer.

Virgin: Wipe the brown stuff on your nose. Steve obviously stopped too quickly.

Keeping warm, carrying on in Wicker Park

I have been seeing adaptations of the “Keep calm and carry on” posters all over the city. According to Wikipedia, these were never produced. Instead their resurgence has been as recent as 10 years ago.

It seems a fitting mantra for me as a Buddhist and for everyone these increasingly unpredictable times. I admire its message but also the timelessness of the design and the typography. A quick search on the Interwebs reveals that P22’s Underground Pro is the closest font. Gorgeous.

If this is all too serious, check out this site instead.