Category Archives: Motion Graphics

Reflections of the 2013 AIGA Design Conference

I have never been to a design-only conference. Before this AIGA 2013 Design Conference I’ve always had a good excuse. Not enough time. Not enough money. It’s too far. After attending the American Institute of Graphic Arts (AIGA) in Minneapolis, hand on heart, I will never make those excuses again.

More than 1,800 professionals and students came from all across the country to the Minneapolis Convention Center, one of the largest in their 100-year history. Being surrounded by a lot of talented people reminds me why being a designer is the best job on the planet.

Designers were here

How can you tell you’re in a room with designers? Many empty coffee cups. And this was at 4pm.

Before I arrived, I set out some goals for myself before attending more than 16 sessions and listening to 50 different speakers. First and foremost, to recharge.

Being a designer requires a lot of self-care and nurturing. Reading blogs, thumbing through industry and design magazines and even walking to work provide a tremendous amount of stimulation. But nothing compares to being in a room with 1,800 designers. I tell you, it’s a great way to focus.

Parts of this year’s sessions were specifically designed for educators. And although I am not a teacher, my second goal was to boost my abilities as a mentor, one of the most components of being an Associate Creative Director. I wanted to be a better mentor not only to fellow designers but also my peers.

Finally, a design conference isn’t complete without some speeches from true legends. Their words of wisdom and their presentation style have always helped me be a well-rounded designer and leader. And I was blown away: Eric Baker, George Lois, Kurt Andersen, Danny Yount and Aaron Draplin to name but a few. These legends are key individuals from diverse worlds: corporate, design, motion graphics, and sustainability.

In honor of the conference theme I have nugget from each of the 50 speakers I heard from and placed them into the three words representing this year’s theme.

Excited beyond belief

HAND

Suzanne Powney of Mississippi State University and Roselynn Newton of Texas State University have incorporated letterpresses in their coursework. Because so many people are visual learners, the interactivity helps the content sink in. This really got me thinking about the role of computers in our work. I am an avid sketcher and for it I feel more connected to my product. As we move more toward digital, I am reminded not to forget my roots. (It also reminds me to start saving money for a letterpress.)

My very first letterpress

I made this myself! (Just added that magenta 0, really.)

HEAD

Jennifer Kinon and Bobby Martin Jr of Original Champions of Design (OCD) based in New York also reinforced something we do every day at the CBD: “Strategy and design are inseparable.” At OCD, there are no dedicated account managers, strategists or production managers. They do it all are from start to finish. I find that it’s a wonderful way to stay engaged. Using the two halves of the brain give you effective communications that really do make a difference.

OCD

HEART

Eve Claxton of StoryCorps presented “Stories and the Art of Persuasion”. A writer presenting to designers? Absolutely. Designers are storytellers and gave me some great insight into telling a good story. She showed us this scene from Mad Men,

then dissected it into these five tips:

  1. Make it personal
  2. Keep it short
  3. Tell the story in a sequence
  4. Include rich details, but avoid jargon and clichés
  5. Stay focused

If you couldn’t be there, take a look at my key takeaways in this SlideShare presentation:

Coolest thing from the NRA 2013 Show

Definitely not the gun show, but the National Restaurant Association’s annual show at McCormick place. This is an add-on you can install on a cooler that plays video directly on top of the glass. It’s VERY neat and really grabs your eye.

From a consumer perspective, this could be totally distracting. But from a marketing perspective, it will definitely draw your eye. I imagine a QT or 7-11 iwth a whole bank of these in a row. Wow.

Taking still images to video

One of my co-workers asked for our help in coming up with some examples of how to take still images to video. So my coworker Kim and I came up with a quick list. Thought it’d be nice to share with everyone looking to do the same thing.

“Ken Burns Effect Demonstration”

[youtube]http://www.youtube.com/watch?v=nNTiyRDhlRY[/youtube]

“Moving Pictures”

[vimeo]http://vimeo.com/2362167[/vimeo]

“Stephen Fry Kinetic Typography”

[youtube]http://www.youtube.com/watch?v=J7E-aoXLZGY[/youtube]

“Dark Knight Kinetic Typography”

[youtube]http://www.youtube.com/watch?v=RL2IIpNkSKs[/youtube]

“Photo Effects for Video 10”

[vimeo]http://vimeo.com/13920529[/vimeo]

“Make Any Photo Look 3D”

[youtube]http://www.youtube.com/watch?v=brgJHkqkdcY&feature=related[/youtube]

“Italian Deli After Effects Photo Animation”

[youtube]http://www.youtube.com/watch?v=pfYQ-Cp7atw[/youtube]

My visit to DK

Back in February, I visited Digital Kitchen, one of the foremost digital production studios. They’re known for the intros to shows like Six Feet Under and Dexter and most recently the new BMW ads about their 3-series. Thanks to a AIGA’s Small Talk, I spent two hours learning about them. Here are the quick notes:

  • Crazy hours. It’s not uncommon to be pulling multiple all-nighters.
  • They have a great relationship with the client
  • 20 to 30 concepts presented!!!
  • To get things done, they need boundaries
  • An average project could take 2 months
  • In terms of getting the best and most ideas, they spend most of the time thinking, last minute putting tight comps together
  • Really tight comps sell the idea (especially in this day and age)
  • Most of the workers are comprised of a super-flexible team of outside people freelance, 30 in Chicago office
  • I noticed that the deck they’re presenting from is gorgeous, black & white deck with video popping
  • Their reel is done in fashion model idea
  • Production and designers work tightly together in a circle
  • EVERYONE HAS A 30″ SCREEN!
  • Most people who work there are musicians
  • However, clients usually bring in music to design to

Heading to Digital Kitchen for a Small Talk

I LOVE the AIGA for putting these visits together. You’ll recognize Digital Kitchen for putting together some of the best intros in the business. Motion graphics at its finest. From the AIGA site:

Digital Kitchen is a digital agency and production company that demands consumer attention by disrupting their existing perceptions of marketing and media. They believe that credibility is the cornerstone of post-modern communication and strive for authenticity in everything they do. They achieve this by erasing the lines between commerce and art and agency and content producer. This hybrid capacity has allowed them to move effortlessly between the entertainment and marketing worlds and provided them with the tools and talent to craft innovative, effective, and award-winning solutions in both.

This time, February 2 will see the Small Talk at Digital Kitchen. I signed up and you should too — quickly.

“Trillions” — overwhelming data

[http://www.vimeo.com/7395079]

Aside from beautiful typography and motion graphics, the future of information is in question in this quick video. Maya Research presents this beautiful video. Stay around at the end to see the other videos in the series or check out their website.

IDEO Labs

Great ideas are made of these
Who am I to disagree!

Not quite the lyrics, but since school I’ve been a huge fan of IDEO. They have a labs section, which begs the question: why doesn’t everyone who’s a creative have a labs section? Check out their work and enjoy! Do you have a creative playground on the Interwebs?

Image: IDEO Labs

NYT in Turkish [motion graphic porn]

[vimeo]http://vimeo.com/6753268[/vimeo]

My buddy Josh sent me this link to a the NYT’s Turkish edition. It’s pure type porn! And I love that they mastered it in 2K cinema resolution. Yum!