What a great way to advertise on the Mile where advertising restrictions are strict.
Seth Grodin’s “What Matters Now” acts as a Jerry McGuire-style manifesto destined to change the way we think, as humans or designers. It’s been around for a couple months now, but one of my co-workers sent me a link to a particular page that sorta struck me. I’ve included my favorite quote from it above which in response to what I believe is something I’d like to say to folks who play it safe. Download the full version and read for yourself or check out his blog.
I enjoy a good mashup, especially one that shows off the benefits to the environment. WalkScore.com can tell you the walkability of your address. In my case, it’s a 97 out of 100, a walker’s paradise. (Precisely why we chose our apartment.)
I can see an environmental firm sponsoring something like this at a show. Or even a local apartment finder service linking this to their site. Or a real estate agent in ped-friendly cities adding the score to tailor to more urban customers. Enjoy and share with me your score.
Back in February, I visited Digital Kitchen, one of the foremost digital production studios. They’re known for the intros to shows like Six Feet Under and Dexter and most recently the new BMW ads about their 3-series. Thanks to a AIGA’s Small Talk, I spent two hours learning about them. Here are the quick notes:
- Crazy hours. It’s not uncommon to be pulling multiple all-nighters.
- They have a great relationship with the client
- 20 to 30 concepts presented!!!
- To get things done, they need boundaries
- An average project could take 2 months
- In terms of getting the best and most ideas, they spend most of the time thinking, last minute putting tight comps together
- Really tight comps sell the idea (especially in this day and age)
- Most of the workers are comprised of a super-flexible team of outside people freelance, 30 in Chicago office
- I noticed that the deck they’re presenting from is gorgeous, black & white deck with video popping
- Their reel is done in fashion model idea
- Production and designers work tightly together in a circle
- EVERYONE HAS A 30″ SCREEN!
- Most people who work there are musicians
- However, clients usually bring in music to design to
Christmas is over, but it’s never too late for cookies. These cookie cutters are great fun and should be used for any occasion.